The Authentizity Project_Brandi Sikes, MCR, CRE: The Importance of Personal Brands on Our Careers

“To be part of this arena, I wanted to blend in. 

I was not my true self, or I did not let my true self 

come out until years into the business. 

I wish I would have done that a little bit sooner because people hire you for you... because of who you are, 

and what you bring to the table to serve them.” 

The Authentizity Projects featured guest is award-winning commercial real estate advisor and industry strategist/innovator, Brandi McDonald Sikes, MCR, CRE.

With more than 30 years of experience helping business leaders make great real estate decisions, Brandi has held leadership roles with Trammell Crow Company, Transwestern, Newmark and SVN | J. Beard Real Estate and is now the founder of Sikes Solutions, a commercial real estate brokerage and advisory firm.

Brandi was recognized as SVN’s #2 Producer in 2025 and #3 Producer and #1 Office Leasing Broker in 2024. Throughout her career, she has completed 15.6 million square feet of transactions valued at more than $2.9 billion, specializing in corporate real estate strategy, tenant representation, headquarters planning and execution. In todays episode,

Brandi and I discuss the imporance of creating and cultivating our personal brands. We delved into how to get it; how to keep it; and when we have solid personal brands, its impact on our careers.

Brandi also shared insights regarding her perspective of how she likes to develop her own Client relationships, as well as how she likes to be sold to when she is called to sit in the decision-maker seat.

Beyond her professional work, Brandi is actively involved in the Houston community. She serves on the American Cancer Society Board, is a founder of the Houston chapter of 4WordWomen.org, and has held numerous civic and nonprofit leadership positions.

A lifelong learner with a passion for the arts, Brandi is also a student at the Glassell School of Art.

Join me in welcoming Brandi to The Authentizity Project.

NOTE: For more information about Brandi, visit: https://www.linkedin.com/in/brandimcdonaldsikes/

#brandisikes #corporaterealestate #commercialrealestate #personalbranding #businessdevelopment #bddynamics #authentizity #dawnflandry #theauthentizityproject

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The Authentizity Project: Katie Cox